EA

Making-of

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We commissioned a group of artists: photographer Luis Mileu, painter Pantónio, ballet dancer Né Barros, poet Matilde Campilho and musician Dead Combo to reflect the new range of EA wines through the medium of their art – that is how the marketing and advertising campaign came to life.

Communication is usually ruled by two basic principles. The first deals with induction, rather than definition; in other words, the Cartuxa winery prefers to allow people to “interpret” wine through tasting for themselves, rather than being influenced by the ideas associated with branding, which are losing relevance in the flood of social media.
 
The second principle deals with exiting the producer cultural environment and positioning the product in a different environment.

To the  original EA range of a red, white, rosé and Reserva, two new additions have been added: organic EA red and white, both of which will enhance the features of the EA range.

What if EA were to be a photograph?... a painting?... a dance?... a poem?... a music?
 

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