EA

Best advertising campaign 22/02/2017

  • EA

The Eugénio de Almeida Foundation was awarded at the EA, INSPIRAÇÃO BEBE-SE, as the best advertising campaign of the year by Revista de Vinhos.

The event that took place in Porto on February 17 th and distinguished this campaign that chose a logic of contemporaneity when choosing artists from different artistic areas to give their interpretation of wine: street artist Pantónio, photographer Luís Mileu, choreographer Né Barros , poet Matilde Campilho and the musicians Dead Combo. 

After all, this was a campaign that had as a claim "Drinking Inspiration". After an artistic 'residence' of a few hours, in fact a wine tasting at Évora with all the invited artists present, the band of Tó Trips and Pedro V. Gonçalves created the theme song of the whole campaign. The excerpts of this song can be heard in the television advertisements that accompanied the choreography created by Né Ladeiras or the poem Tanino recited by Matilde Campilho. The Dead Combo also star in one of the TV spots where their reinterpretation of EA's music has caught their breath. The mural created by Pantónio, which appears on the walls of the Cartuxa winery in Évora, has gained space in press and outdoor advertisements, as well as the poetry of Campilho, the choreography of Né Ladeiras and the photograph of Luís Mileu.


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