Superbrand 2016

Portugal 06/12/2016

  • Superbrand 2016

Cartuxa, brand from the Eugénio de Almeida Foundation, has been selected a Superbrand 2016 for the five-consecutive year. This award reinforces Cartuxa status as a leading Portuguese brand for both wine and olive oil.

The Superbrand seal is awarded to outstanding brands from various areas of business, voted for by one thousand consumers and the Superbrands panel of public relations and marketing managers dealing with key brands, institutions affiliated to the wine business, and media representatives.

The Superbrands panel ranks the brands according to market dominance, longevity, goodwill, credibility and acceptability, whereas the consumers’ opinion poll reflects the visibility and acknowledgement of the brands, as well as aspirational values that match consumer needs in terms of disposable income.

Superbrands is an international and independent organization devoted to the promotion of brand excellence in 89 countries. In Portugal 30 brands are now selected in a wide variety of business sectors.

According to José Ginó, the Executive Director of the Eugénio de Almeida Foundation, “this award, which we share with the whole team at Cartuxa, makes us proud of what we do, shows how consistent we are in brand building, and is recognition of our indomitable pursuit of excellence”. 

Excellence, quality and individuality  in a style of its own, is what marks the difference and defines a classic Alentejo. These are also the values recognised by consumers of the Cartuxa brand, and the strength of the name and its positive connotations are what keeps them loyal to our products.  Wine,  Olive Oil and Wine Tourism likewise embody the same values.

Enoteca Cartuxa, located in the heart of the historic centre of Évora, Enoteca Cartuxa is the latest addition to the Eugénio de Almeida Foundation legacy. Its white-washed walls with red-painted wood furniture is a traditional Alentejo tavern design with a contemporary twist.

The 2016 awards ceremony took place on December 5 th at the Pousada da Fortaleza de Cascais.

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