SuperBrand 2014

Cartuxa elected for the third consecutive year 04/12/2014

  • SuperBrand 2014

Cartuxa brand, of Eugénio de Almeida Foundation, was recognized is relevance while one of the main brand's producing wine at Portuguese national level, when being chosen, for the third consecutive year, like Superbrand 2014. 

"This award is a great honor for Cartuxa. It evidences fundamental factors for the success of the product as the domain of the market, the loyalty or the acceptance demonstrated by the consumers face to the same. In 10 years we already added six award's with the Cartuxa brand, which in the clue naturally quite satisfied and proud and with will of we continue to work in the construction of brands that they stand out for the excellence, quality and individuality", refers José Mateus Ginó, Commercial Director of Eugénio de Almeida Foundation.

Superbrands is an international and independent organization that is devoted to the identification and promotion of excellence brands in 89 countries. Annually it distinguishes in Portugal the 30 brands that are above the contestants in their areas of performance. That distinction is made with base in the opinion of a certified panel of Portuguese consumers and of Council of Superbrands, a group of specialists constituted by personalities of three different areas: Directions of Marketing and Communication; Professionals' organizations / Associations, of Brands or of representative agents of the sector; and linked communication Means to the Marketing and Branding. 

Council of Superbrands classifies the brands according to the criteria of market domain; longevity; goodwill; loyalty and acceptance, and the consumers' panel in agreement with the dimensions of only marks; brands in that more trusts; brands with which he/she identifies; brands that satisfy their needs and aspirations and knowner marks. 

The Cartuxa brand is one of the main assets of Eugénio de Almeida Foundation and current it marks umbrella of the Adega Cartuxa, Lagar Cartuxa and Cartuxa Wine Tourism. 

The delivery of the Trophies of the edition 2014 had room yesterday, December 03, in Montes Claros. Lisbon Secret Spot.

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